Applying Lean to website optimization

Lean manufacturing has taken hold throughout the United States, with a greater number of companies trying to accomplish more while spending less. However, the methodology has extended beyond manufacturing companies, and can now be seen in use in a variety of ways.

Website optimization is one of the potential uses of Lean. Every company has a website nowadays – if you want to reach your customers, there is no better way than being present on the internet. However, website design is very important, and a poorly optimized website can turn prospects away.

In this specific instance, the elimination of waste could involve the removal of irrelevant or unpopular products from your website's homepage. It could also include the elimination of Flash technology, which can make websites load slowly (or not at all on Apple's mobile devices) and lead to customers being frustrated by the experience.

The key lies in interpretation of Lean. Kaizen encompasses a variety of core goals and ideas, many of which can be applied to a number of companies in different industries.