Marketing efforts should revolve around Kaizen

Marketing campaigns are rarely ever perfect the first time around – an advertisement may not be affecting the right demographic or the wrong medium may have been used. By adopting the concept of Kaizen, or continuous improvement, advertising agencies may be able to further bolster their results, Business 2 Community reports.

Bryan Eisenberg, an expert marketer, told the news source that many campaigns are based on the observation of interactions and then reacting to these responses. By improving the way companies communicate with consumers, they will ultimately obtain better results from their initiatives, he explains.

“Improvement must be at the center of all business functions and customer-facing processes,” Business 2 Community adds. “Optimization is the mindset every organization should have. Not as an attitude but as a structured approach. It's time for the optimization organization.”

Marketing can be expensive, but by cutting the advertising procedures that don't work and focusing on the ones that do, organizations may be able to achieve better results while spending less money.