The Toyota Way in Sales and Marketing

The Secrets of Toyota’s application of the Toyota Production System in Sales and Marketing is revealed.

This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.

Mr. Ishizaka brought Lexus to the United States and led its sales success in America.

Many companies are trying to implement Lean in non-traditional environments like service centers, sales organizations, or transactional environments. Mr. Ishizaka provides insight on how to apply Lean operational principles in these dynamic and complicated environments.

It is a GROUND BREAKING book that reveals Toyota’s Way in Sales and Marketing!

‘Toyota’s strength doesn’t come from its production system alone. With this book, I hope people realize that there is also a Toyota Way that strengthens sales!’
Fujio Cho, Chairman,
Toyota Motor Corporation

‘Putting customers first is more than a slogan at Toyota. They work hard to ingrain in every engineer, every person in a service parts warehouse, every sales associate who makes contact with customers, and every person building cars that the company exists to serve customers and society.’
Jeffrey Liker,
New York Times Bestselling Author of the Toyota Way.

Content of the Book:

Includes methods and best practice tools that created the legendary Sales and Marketing Team at Toyota

• Silver Book: Renowned book of wisdom from Toyota greats
• Offsite Meeting: How this informal and candid forum generates dynamic impact
• Best Practice Bulletin: The very best practices and solutions from Toyota’s operations around the world
• Global Knowledge Center: Purpose driven foundation where knowledge is collected and dispersed
• Town Hall Meeting: Where opinions from the gemba are heard
• Dealer Council: Acknowledging distributors and dealers as integral team members vital for success

About the Author

Mr. Yoshio Ishizaka joined Toyota in 1964 on earning a degree in law from Tokyo’s Hitotsubashi University. His career has centered on overseas business, and he has served two extended stints at Toyota operations outside Japan: six years in Australia in the late 1970s and four years in the United States in the late 1980s.

Mr. Ishizaka served as Senior Vice President and Chief Coordinating Officer of Toyota Motor Sales, U.S.A., Inc. from 1986 to 1990, while helping to develop the special project that became the Lexus Division.

Mr. Ishizaka then became General Manager of the Europe division at Toyota in 1990. In that position, he supervised accelerating efforts to build an integrated, local organization in Europe to support expanded manufacturing, marketing, and product development there. Named to Toyota’s Board of Directors in 1992, Mr. Ishizaka returned to the U.S. sales arm to serve as President from 1996 to 1999. He returned to Japan in 1999, whereupon he was promoted to Senior Managing Director in charge of overseas operations. In 2001, he became Executive Vice President of Toyota, and in 2005, he became Senior Advisor to the Board of Directors to Toyota.

A native of Tokyo, where he was born in 1940, Mr. Ishizaka now resides in Kawasaki, Kanagawa Prefecture with his wife Teruko. He enjoys fishing and taking long walks, and he also likes to watch movies. The Ishizakas have three sons.

• ISBN: 978-1926537085
• Page count: 220