Study: Work culture drives reputation

For many businesses, establishing a better work culture is important, but not at the expense of other mission-critical objectives. Business leaders may want to reconsider their efforts to engage employees, though, as a recent survey from MWW Group notes that a company's reputation is largely driven by the workplace culture. An innovative, thriving workplace could translate into a better, popular perception of the business.

As many as 75 percent of business leaders believe there is a correlation between corporate reputation and internal culture. At the same time, as few as 5 percent believe they have an internal culture that is strong enough to establish their brands as innovators.

“Positive, productive cultures don't just happen; they are cultivated and nurtured over time,” Carreen Winters, executive vice president at MWW, explained. “Communications can be a powerful and effective tool for connecting the dots between internal and external stakeholders, and for creating the kind of culture that serves as the foundation of a bulletproof reputation.”

Kaizen is one strategy many businesses are using to ensure their employees feel like valued parts of their companies.