Marketing companies are seldom known for their ability to scale back and fine-tune. Rather, they are often looking to reach more consumers and achieve bigger results with each and every campaign. However, marketers can still apply Lean practicesto maximize their efficiency – particularly when they are working on tight budgets. One of the core tenets
Continue reading »At manufacturing plants, one of the biggest expenses is energy usage. Seemingly everything requires some sort of energy usage, whether it's the gasoline burned during the transportation of materials or electricity consumed to run a production line. Electricity is a big offender in that regard, representing 62.5 percent of a plant's energy bill, according to
Continue reading »While some would argue that leaders are born instead of made, the fact of the matter is that anyone can improve his or her leadership skills. Here are two tips that can help managers and business leaders develop position-specific skills. 1. Listen to workers: When employees are talking to leaders and managers, it's crucial that
Continue reading »Training matters. The quality of businesses' educational initiatives can determine how quickly fresh hires and existing employees adjust to new tasks and positions. Poor training programs may result in greater downtime and less productivity, while highly effective ones may do just the opposite. So, the question many business owners ask themselves is this: How can
Continue reading »At the heart of Kaizen is the focus on efficiency. By improving various workplace operations and eliminating any excess wastes, companies will be able to bolster their productivity, regardless of which industry they serve. As such, business owners need to be able to realize the best ways available for them to streamline work within their
Continue reading »Consumers are becoming more conscious of the environment. They are driving green cars, recycling waste instead of throwing it away, looking for energy indicators on appliances and taking other steps to reduce their ecological impact. Of course, that also means green ethics become important to consumers when they are considering which companies to support with
Continue reading »Kaizen is known as a set of business practices and ideologies designed to improve operational processes at a company. However, it can also be applied and integrated in a broader sense – entrepreneurs could even implement Kaizen in their personal lives. One of the core tenets of Kaizen is the notion of continuous improvement. In
Continue reading »Plan-Do-Check-Adjust (PDCA) is a traditional Kaizen continuous improvement method that aims to maximize efficiency by repeatedly monitoring performance and then making the required alterations to boost the activity. Lead nurturing and generation is by default an act of PDCA. When companies first come to market with their products, they often only have a vague idea
Continue reading »Shoppers have changed. Over the past decade, new technologies have dramatically altered how consumers across the United States shop. First, the web enabled shoppers to research products, find the best deals and make purchases via their computers. Even more recently, many consumers have begun using their mobile smartphones and tablets as personal shopping aids. Retailers
Continue reading »So much of employee success is built on the training workers are provided. Whether they are new recruits or are simply promoted to new positions, they need to be given the necessary tools to do their jobs effectively, and comprehensive training programs are key to that. When businesses treat training as an annoyance that slows
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